‘Reach Out’ is a reflective, emotional track about losing your way, owning your mistakes, and finding your path back through faith, connection, and surrender. It carries a sense of spiritual longing and personal honesty, balancing regret with hope, as two voices seem to mirror one another in confession, support, and healing. At its heart, the song is about redemption, trust, and the belief that even after mistakes that grace can still lead you home.
Plum is widely considered a pioneer of the South African alternative scene, having first emerged in 1996. Known for their refusal to be pinned down to a single genre, the band originally built a reputation for blending trip-hop, acid rock, nu-metal, and alternative funk into a cohesive, often experimental sound.
Director: James Botha
Editor: James Botha
Concept: James Botha
Camera Technician: James Botha
Production Manager: James Botha, Warren Leicher
Starring: Nicci Niehaus, Warren Leicher
Wardrobe: Nicci Niehaus
Studio: Smudge technologies
Lighting: The Paris Edit
Management: Praise the loud
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Mongrel Records aims to present the finest heavy music and associated lifestyle programming from the emerging African underground, focusing predominantly on the fiery South African scene. A mixed bag of utterly intense and enjoyable tunes and inserts, so bite down hard!